Area Sales Manager Belgium

Hultafors Group provides a portfolio of leading brands within the product areas of Workwear & Safety Footwear, Hand Tools, and Ladders & Scaffolding to professional craftsmen in 37 countries. Owned by Swedish Investment AB Latour, the group which realizes a turn-over of 700 million euros, excels in brand-driven product categories in the industry and construction equipment sectors. Besides workwear and personal protection equipment, Hultafors is known for their excellent hardware portfolio in hand tools, ladders and lightning solutions.

To drive the sales growth and build partnerships in Belgium

Position

As Area Sales Manager, you will be responsible for managing and expanding sales activities, identifying new business opportunities, building strong customer relationships, and collaborating with internal and external sales teams to achieve sales targets.

• You maximize the sales potential of the assigned customer portfolio in line with customer categorization and commercial strategy.
• You establish selected customer partnerships with B2B dealers, and you leverage their strategic wholesale partner to expand distribution and drive sales.
• You educate and train customers and end-users on our premium products, including supporting trade shows.
• You gather insights on market trends, distribution opportunities, competition, and product development opportunities, and share them within the organization.
• You will leverage internal synergies to strengthen other brands, such as Snickers Workwear, and expand distribution.
• You will report directly to the Director Hardware Europe & Export.

Profile

• You have at least 5 years of experience in sales or business development, preferably in the tools industry or construction materials or technical goods.
• You possess a strong "Hunter" mentality, with a focus on identifying and expanding new distribution opportunities to drive growth.
• You demonstrate strong negotiation and communication skills and can convince customers of the benefits of the products. You are fluent in Dutch, English, and French.
• You are able to build and maintain long-term customer relationships.
• You have excellent organizational and planning skills and are able to prioritize effectively.
• You have experience with CRM software and the Microsoft Office suite.
• You are willing to travel within Belgium and the north of France.

Offer

You will have the opportunity to take on a dynamic and challenging role within an international company that represents premium brands. This is a full-time hybrid role for an Area Sales Manager for the Hardware business unit at Hultafors Group Belgium based in Antwerp, looking after the Hultafors Toolsbrand. Hultafors Group offers room for personal development and growth in an innovative and forward-thinking work environment. In addition, you will receive a competitive salary, complemented by an attractive benefits package.

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