Marketing Coordinator Belgium & France

Hultafors Group provides a portfolio of leading brands within the product areas of Workwear & Safety Footwear, Hand Tools, Ladders & Scaffolding and Lighting solutions to professional craftsmen in 37 countries. The company brands, including Hultafors, Snickers Workwear, Solid Gear, and more, offer best-in-class experiences for users who rely on their gear. Owned by Swedish Investment AB Latour, the group which realizes a turn-over of 700 million euros, excels in brand-driven product categories in the industry and construction equipment sectors. Besides workwear and personal protection equipment, Hultafors is known for their excellent hardware portfolio in hand tools.
To achieve their continued growth in this hardware business, Hudson is looking for a Marketing Coordinator Belgium & France.

With background in digital and trade marketing

Position

Online Marketing

• You activate social and online channels, including social selling, by building and leveraging a local influencer network to increase brand visibility and engagement.
• You support the eCommerce Manager in accelerating digital sales to expand the online presence and reach.
• You implement and manage social media campaigns across various platforms to drive engagement, brand awareness, and website traffic.
• You develop and manage content for newsletters, targeting key audiences to enhance customer engagement and conversion rates.
• You drive influencer and affiliate marketing strategies to create new partnerships, boost traffic, and extend the brand’s digital reach.
• You analyze performance metrics and optimize digital campaigns to ensure maximum ROI.

Trade Marketing

• You drive the marketing activities in Belgium and France, ensuring effective strategies to support business growth in these regions.
• You collaborate closely with sales, product, and key customers to drive trade activation, aligning efforts with overall business objectives.
• You develop customized activation plans with key accounts, adjusted to their specific needs and market demands.
• You manage distribution and end-user education, including organizing and participating in trade shows to showcase products effectively.
• You serve as a business partner to the local sales teams and be a key member of the marketing organization, ensuring smooth coordination and support.
• You act as a sparring partner to the Product Communication and POS teams, ensuring the local impact of centrally developed assets and adapting them to regional needs.
• You report directly to the Senior Marketing Manager of the hardware business unit Hultafors.

Profile

• You have proven experience in marketing, preferably in a commercial or product-driven environment.
• You have experience in both digital marketing and trade marketing, with a strong understanding of the latest trends in online marketing and the execution of effective trade activations.
• You have intermediate skills in Adobe Creative Suite (InDesign, Photoshop, Illustrator) and can independently create marketing materials.
• You demonstrate excellent communication skills and are able to work both independently and as part of a team.
• You are fluent in Dutch, French, and English, allowing you to communicate effectively with stakeholders in both countries.
• You are driven, creative, and results-oriented, with a passion for creating impactful marketing campaigns.

Offer

You will have the opportunity to take on a dynamic and challenging role within an international company that represents premium brands. This is a full-time hybrid role as a Marketing Coordinator Belgium/France for our Hardware business unit, covering the brand Hultafors, located in Antwerp, with flexibility for remote work. Hultafors Group offers room for personal development and growth in an innovative and forward-thinking work environment. Additionally, you will receive a competitive salary, complemented by an attractive benefits package.

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