Randstad Employer Brand Research 2026

The Randstad Employer Brand Research has been providing reliable insights for over 25 years into what talent finds important in an employer. This large-scale study by Randstad, of which Hudson is part, has become a leading reference in Belgium and maps how expectations around work, culture, and careers have evolved over the years.

This report helps you better understand how your organization is perceived in the labor market and where opportunities lie to strengthen your attractiveness. You gain data-driven insights into:

• the key expectations of Belgian candidates, such as salary, job security, flexibility, working atmosphere, and work-life balance
• which companies and sectors stand out as attractive employers and why
• how talent preferences and motivations are changing in a rapidly evolving labor market

These insights help you make targeted decisions and strategically strengthen your employer brand, based on data rather than gut feeling.

The Randstad Employer Brand Research is valuable for HR professionals, recruiters, and leaders who aim to strengthen their employer brand and sustainably attract and retain talent.

Download the report in Dutch or French.