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What will the HR function look like in 2030? That’s the question Hudson explored over the past few months. Fifty Belgian HR directors shared their vision in one-on-one conversations. We then traveled to Ghent, Hasselt, Brussels, and Liège to further validate these insights with over 250 HR professionals during our Hudson Connect sessions. The result? A clear picture of an HR function at a tipping point—balancing between technology and humanity, data and intuition, efficiency and empathy.
Artificial Intelligence and automation dominate every conversation about the future. 94% of the HR leaders we interviewed acknowledge that technology will have an increasing impact. However, actual adoption remains limited for now. Most are taking their first steps with AI in recruitment, writing job descriptions, or data analysis. More complex applications are still the exception rather than the rule. Barriers include a lack of expertise, limited budgets, time constraints, and especially concerns about data quality.
Hudson Connect voting results:
What stands out most is the strong belief that technology will not replace HR. On the contrary, at each of our events, the vast majority chose the scenario where human interaction remains central. Technology is seen as a lever for efficiency, but never as a substitute for human connection. “The human touch is more important than ever,” was the unanimous sentiment.
Data analysis will form the foundation of a more proactive HR role. AI enables predictive models to be applied to absenteeism or turnover data, allowing organizations to anticipate and prepare for potential issues. In strategic workforce planning, AI can predict which roles may disappear due to current and emerging technologies. It can also identify links between job domains to support reskilling strategies. The potential is immense. Yet in practice, only a fraction of HR decisions today are truly data-driven. Most actions remain reactive, driven by immediate business needs.
Hudson Connect voting results:
64% of surveyed HRDs believe the HR function must become more data-driven, enabling a shift from reactive to proactive. Participants also emphasized the need for HR to be more closely aligned with the business—not just to implement strategy, but to challenge it and provide the data that informs strategic decisions.
The ambition is clear: tomorrow’s HR leader will be a strategic business partner—not just an executor, but a sounding board, data provider, and co-architect of business strategy.
Everyone we spoke to agrees that technology can easily automate repetitive HR tasks, freeing up time for strategic work. But are we making that leap? Larger organizations expect a shift toward 60% strategic focus. Smaller teams aim for a 40–50% balance. At our events, most believed a 50/50 split is a realistic goal.
Hudson Connect voting results:
Beyond technology and data, societal trends are also shaping the future of HR. Workplace well-being tops the list of priorities. Burnouts, long-term absenteeism, and the quest for meaningful work require more than just solid HR policies. Good leadership is key—not as a controller, but as a coach, mentor, and motivator. HR facilitates, but managers must take ownership of their team’s well-being.
Tomorrow’s employees will demand personalization: tailored career paths, job crafting, and an employee experience that reflects individual needs. 83% of our event participants firmly support an employee-centric approach. Standard solutions are giving way to flexibility.
Hudson Connect voting results:
In a tight labor market, skills-based thinking is gaining ground. 79% of our participants want to recruit and develop based on skills and potential, rather than degrees or experience. This requires courage, vision, and the ability to convince hiring managers. But it’s also the only way to truly achieve diversity and reach new talent pools.
Hudson Connect voting results:
In addition to rethinking talent, HR must also ensure employees are equipped for the digital transformation and develop the skills needed for new tasks. HR has a key role in L&D to ensure timely reskilling—especially as technological change is accelerating. Change management is also crucial: helping employees adapt at different speeds and ensuring no one is left behind.
The HR professional of tomorrow will combine HR expertise with tech skills, data analysis, business acumen, and strong soft skills like coaching, change management, and innovation. New roles such as Data Specialist, HR Tech Specialist, Well-being Officer, and Culture Builder are emerging. HR is becoming more complex—but also more exciting than ever.
We stand at the threshold of a fascinating era for HR. Technology offers unprecedented possibilities. But the essence remains human. As one of our participants put it: “AI can do a lot, but it can’t listen to an employee who’s struggling. It can’t bring nuance to a difficult conversation. That remains our strength as HR.”
The future of HR demands leadership, vision, and courage. But above all, it requires us to stay true to our core: helping people grow, develop, and thrive. Technology is a powerful ally—but never the goal in itself.
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